2022

Simpli home

strategy
branding
ux and ui
illustration
project management

Simpli Homes is an online retailer that creates affordable, high quality furniture sold directly from their ecommerce website. They tasked me with redesigning their website, user experience and helping  to future-proof their brand.

branding

Step one in our process was to lay out some new styles and establish the look and feel. Image treatment, primary, tertiary and accent colours, text and icon styles is only the beginning. We set out to push the boundaries of every aspect of style, while keeping things simple enough to accomodate all users, regardless of device, age or accessibility.

“Step two was colours. To create a warm feeling throughout the site, we paired the brands original blue with a complimentary gold tone to deliver on that goal. We also added a deep red to create pops of colour to draw the user’s eye to badges and discount information.

Simpli Homes font guideA font guide for Simpli Home
Background
#FFFFFF
Attention
#CC9D54
Primary
#597D97
Font
#535959
Attention
#B53C27
Simpli Homes style concepts

Style concepts

This is where things get fun. I was tasked with combining typography and colors to bring the brand to life. I began to design elements and template parts for the website, forging a new vision for how we displayed information and generated user interest.

Ux and Wireframing

When you have a business thats online-only, every click is a victory. Our first step was to make a UX kit and wireframe that encouraged users to get where they wanted to go as quickly as possible. We focused on product imagery, simplicity and brand values to drive users to make the conversion without friction.

A Simpli Homes wireframe mockup
A Simpli Homes wireframe mockup
A Simpli Homes wireframe mockup
A Simpli Homes wireframe mockup
A Simpli Homes wireframe mockup
A Simpli Homes wireframe mockup

design

With our style guide and UX in place, it was time to bring everything together.  We focused on clean design, with punctuations of colour through buttons, icons, illustrations and photography. Our goal was to display a quality brand that was both approachable
and affordable.

At it's completion I did over 20 custom designs for desktop, mobile, and tablet views. I simplified the data heavy sections with illustrations in order to make things more palatable for the end user.

A Simpli Home design mockup
A Simpli Home design mockup
A Simpli Home design mockup
A Simpli Home design mockup
A Simpli Home design mockup
A Simpli Home design mockup
A smaller mockup of Simpli Homes quality pageA large mockup of Simpli Homes
A large mockup for Simpli Homes
a wide mockup of Simpli Homes
A Simpli Home mobile design mockupA Simpli Home mobile design mockupA Simpli Home mobile design mockupA Simpli Home mobile design mockup
a laptop mockup of the Simpli Homes homepage

Client

Testimonial

“For website design, Matt Stobo is a bankable pro. It’s rare to find creative talent that is also dependable and process-driven. Having seen my share of disaster web design projects, Matt represents the alternative—beautiful designs produced in a controlled fashion. I’ve worked with Matt on several projects and intend to continue into the future.”

DARCY MCGILVERY – DIRECTOR, LEADERSHIP SERVICES

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work

I have over 10 years of experience designing websites, ui applications, mobile apps, branding and illustration. Scroll down to see some of my featured work and view my case studies to discover my design process.