Step one in our process was to lay out some new styles and establish the look and feel. Image treatment, primary, tertiary and accent colours, text and icon styles is only the beginning. We set out to push the boundaries of every aspect of style, while keeping things simple enough to accomodate all users, regardless of device, age or accessibility.

“Step two was colours. To create a warm feeling throughout the site, we paired the brands original blue with a complimentary gold tone to deliver on that goal. We also added a deep red to create pops of colour to draw the user’s eye to badges and discount information.