2023

Oxford Loyalty

strategy
ux and wireframing
ui and app design

The Oxford Hospitality group tasked our agency with designing a loyalty program app that would give information, grant rewards and have users earning digital currency

Wireframing and UX

The first thing I thought about when approaching this app design was usability. It had to be completely functional, simple, and intuitive without overly relying on UI design. I brainstormed several ways to approach element sizing, display and placement before coming to the conclusion. I then performed extensive user and AB testing with the app in it's wireframed state, asking users to complete a checklist of tasks. Only once it was intuitive enough to be flawless did I move into design.

a mockup for the Oxford Loyalty mobile app
a wireframe mockup for the Oxford Loyalty mobile app
a wireframe mockup of the Oxford Loyalty app
a wireframe mockup for the Oxford Loyalty mobile app
a wireframe mockup for the Oxford Loyalty mobile app
a wireframe mockup for the Oxford Loyalty mobile app
an image showing a figma file and the linking on a mobile app wireframe

Design and UI

The first thing I thought about when approaching this app design was usability. It had to be completely functional, simple, and intuitive without overly relying on UI design. I brainstormed several ways to approach element sizing, display and placement before coming to the conclusion. I then performed extensive user and AB testing with the app in it's wireframed state, asking users to complete a checklist of tasks. Only once it was intuitive enough to be flawless did I move into design.

a UI mockup of the Oxford Loyalty app
a UI mockup of the Oxford Loyalty app
a UI mockup of the Oxford Loyalty app
a UI mockup of the Oxford Loyalty app
a UI mockup of the Oxford Loyalty app
a UI mockup of the Oxford Loyalty app
a UI mockup of the Oxford Loyalty app
A mockup for oxford loyalty app
a rendered mockup for oxford loyalty loyalty app
a rendered mockup for oxford loyalty loyalty app

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work

I have over 10 years of experience designing websites, ui applications, mobile apps, branding and illustration. Scroll down to see some of my featured work and view my case studies to discover my design process.