2023
Oxford Loyalty
The Oxford Hospitality group tasked our agency with designing a loyalty program app that would give information, grant rewards and have users earning digital currency
Wireframing and UX
The first thing I thought about when approaching this app design was usability. It had to be completely functional, simple, and intuitive without overly relying on UI design. I brainstormed several ways to approach element sizing, display and placement before coming to the conclusion. I then performed extensive user and AB testing with the app in it's wireframed state, asking users to complete a checklist of tasks. Only once it was intuitive enough to be flawless did I move into design.
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Design and UI
The first thing I thought about when approaching this app design was usability. It had to be completely functional, simple, and intuitive without overly relying on UI design. I brainstormed several ways to approach element sizing, display and placement before coming to the conclusion. I then performed extensive user and AB testing with the app in it's wireframed state, asking users to complete a checklist of tasks. Only once it was intuitive enough to be flawless did I move into design.
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I have over 10 years of experience designing websites, ui applications, mobile apps, branding and illustration. Scroll down to see some of my featured work and view my case studies to discover my design process.