2022
Skillsetter
Simpli Homes is an online retailer that creates affordable, high quality furniture and sells them from their ecommerce website. They tasked me with redesigning their website, user experience and helping to future-proof their brand.
branding
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Style concepts
This is where things get fun. I was tasked with combining typography and colors to bring the brand to life. I began to design elements and template parts for the website, forging a new vision for how we displayed information and generated user interest.
design
With our style guide and UX in place it was time to bring everything together. We focused on clean design, with punctuations of colour through buttons, icons, illustrations and photography. We aimed to appear approachable, quality, yet affordable.
In the end I did over 20 custom designs for desktop, mobile, and tablet views.I worked to take the data heavy sections and try to simplify them with illustration in order to make things more palatable for the end user.
Client
Testimonial
“Having contracted many web development agencies, I know how hard it is to find a dependable vendor. The Forge and Smith team delivers both top-tier designs and solid project management (it’s rare to find both in one place). It was refreshing to see such streamlined processes and impressive talent.”
DARCY MCGILVERY – DIRECTOR, LEADERSHIP SERVICES
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work
I have over 10 years of experience designing websites, ui applications, mobile apps, branding and illustration. Scroll down to see some of my featured work and view my case studies to discover my design process.